Google is arguably the world's largest and most accurate search engine. What does Google do different? Why is Google so popular? Lets take a closer look at the internet search giant, Google.
1 Trillion+ Sites Indexed
The biggest advantage of the Google search engine is perhaps the sheer number of sites it indexes. In 1998 Google indexed 26 million sites, in the year 2000 that number grew to 1 billion sites and today Google is said to have over a trillion (1,000,000,000,000) websites indexed. What this means to you, as a user of the Google search engine, is you have a much better chance of finding, not only the information you want, but a wide variety of sources that offer this information. Compare this to only having access to a smaller subset of this information indexed by alternative search engines and you can see why Google search leads the pack when it comes to internet search engines.
The Most Relevant Sites
Another advantage of the Google search engine is that it so good at putting the most relevant sites at the top of the results list. Google does this by rating sites based on how many other sites link to it. The more popular the site that links to your site, the better Google search engine ranking you get. Google figures if several high quality and/or popular sites link to your site then it must contain some useful information.
Variety of File Formats
Google search indexes various file formats including the very popular PDF file format and Microsoft Office files. Much of the information on the internet is contained within files that are not of the standard .html and .htm format. These include, but are not limited to, PDF files, .doc files and excel files. Indexing the information in these files allows web authors to store their information in a variety of formats without worrying about being missed by the Google web crawler.
Google in Pop Culture
In many cases the term search engine has been replaced in common language with the term "Google". For example you are more likely to hear someone say, "When you get home, Google it" rather than, "When you get home, search it". Google is mentioned in numerous popular TV Shows and Movies. This is not an advantage per se, but as pop culture trends go Google, it has a strong foothold on being the "cool" search engine to use.
The popularity gained by being a part of modern day pop culture does benefit Google and the users of Google because, as a general rule of thumb, the more popular a product or service becomes, the more resources a company can put into maintaining that product or service.
As mentioned above, Google has gained enormous popularity in recent years and it's popularity is still on the rise. It's not going anywhere anytime soon and therefore you can be confident that Google will continue to index all the information it possibly can on the internet and bring it directly to your screen with just a few keystrokes.