Google Adsense is a program initiated by Google that allows different businesses to advertise on others’ website. This is very effectual method for advertising because millions of people everyday comes online that makes a huge chance of someone reading and then following the advertisement.
The website that hosts the advertisement gets paid when a consumer clicks on the advertisement link.
Some businesses often host advertisements from another business because they make money and it does not cost them anything.
If you are really interested in using Google Adsense to advertise then it is highly important you are aware of their policies.
This will help you in following Google standards and the correct method for hosting advertisements. In addition to that, it will save you from getting banned unexpectedly due to violation of Adsense policy.
Google using your name/logo
Google Adsense reserves the right to use the name and logo (if any) of the hosts participating in Adsense program in reports, presentations, Adsense websites, etc. So, if you, by any chance find your name or your business/website name on any Google webpage, dont be surprised.
Prohibited contents
The host website showing the advertisement can not contain its own contents of violent, racial intolerance nature. Similarly, host must not have sales or promotion of alcohol or tobacco related products on its website.
Click fraud
Click fraud such as auto-click, click-bot or clicking yourself, etc is not acceptable by Google Adsense. Any website that is found to be involved in Click fraud will be banned from the program. It is very much recommended for businesses that display Google Adsense advertisements on their website to use software that would prevent auto-clicks.
Distinguished Adsense
Another policy states that the advertisements on your site should be easily distinguishable from the content- whether your content is advertisement or a different thing.
Don’t be inactive
Make sure you are active. It means if you remain active for a long time, Google will not pay you, instead, your earnings will be sent to a charity organization.
Exclusively Adsense
A webpage must not be used exclusively for displaying ads to make money. There must be at least little amount of other content that is not associated with Adsense advertisement.
Ads per page
Maximum of three advertisements per web-page is allowed. If you want to fill more space with Adsense advertisement, use another web-page.
Free ads
It must be remembered that no payment will be made by Google Adsense for advertisement for charitable organizations or for Google’s own ads.
Pop-ups
The site hosting Adsense advertisement should not contain excessive pop-ups.
Advertisement labeling
You can only label the advertisements as "sponsored links" or "Advertisements". Any other label or a disguise form of a label is not accepted by Google Adsense.
Hidden Ads
Any portions of the advertisement can not be covered or hidden from view. Besides, colors should be chosen for each advertisement to make it look prominent.
Eligible age
Age matters! You need to be 18 years old or above to be eligible for participating in the program.
Student help
Many websites sell student essays or sample papers but this is not allowed on a site hostingGoogle Adsense advertisements.