Why Vizio is #1
What Vizio did was genius, because they took a highly desirable product and made it affordable, then put that product in stores that would reach the most customers. It used to be that you’d be hard pressed to find top name brand televisions in a Wal-Mart, but now they carry Sony and Samsung just like the major electronics stores. You can thank Vizio for this. Personally, I wouldn’t be too discouraged by the fact that Vizio’s products are really made in Taiwan, because most every HDTV manufacturer builds their sets from the cheapest possible components, and the majority of them come out of Asia.
According to an August 2009 press release from Vizio’s website, they hold a 21.7% market share as of the second quarter of 2009. Samsung is right behind them at 21.3%, and Sony has 11.9%. If you were to price compare similar model Vizio, Samsung, and Sony televisions, the Vizio would always cost less, with the difference sometimes being hundreds of dollars. A combination of a slowing economy and the recent "digital switch" in the U.S. has really driven up HDTV sales, and Vizio offers a solid product that costs less than anyone else. I know several people who own one, and they are quite happy with their investment.
For some really interesting reading, check out this 2007 interview with William Wang, the CEO of Vizio. Did you know that he is a plane crash survivor?