Cinematographers who use strictly standard definition and HD digital video forget exactly how many alterations have to be made to film stock to get the look you like. You do not simply have the luxury of going into a simple digital menu and changing a few settings. Instead you have to select specific film stocks, communicate with the lab, and then apply certain other techniques to manipulate the film in the way that you want. Film stock is light sensitive and a controlled level of light immersion on the film stock will change the appearance of the overall image, whether or not it is a fast film stock. A method for this kind of controlled exposure is called pre-flashing.