There is no getting away from it, Microsoft has been the forerunner in terms of cleverly positioning itself to deliver operating systems and applications to the masses for over two decades. But now with better competition and consumer choice the challenges are greater than ever for Microsoft to stay at the top. Here we look at the changing dynamics of the world in which Microsoft operates. Looking at the latest news and reviews of Microsoft applications, services and product launches, and how market positioning battles ensue with such companies as Apple, Google and Mozilla.