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On the other end of the spectrum is a site like
FileHippo.com. Here you are taking a bit more of a leap of faith. There is nothing to say that the site owner isn't a savvy hacker, but, of course, there isn't anything to say that he is.
Again, a very reasonable amount of ads on the site is a big plus. Navigation is a little less clean, but very readable. In fact, it might be considered better since a glance allows you to see the kind of products inside the category without clicking. That way, you might know which category will best serve your needs.

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What is nice about FileHippo is its size. The Imaging category here brings up just one page of applications. Unfortunately, there is no way to separate the Freeware from the demos or shareware, but with this size list, doing it by hand is very manageable. This size also means that your list is a who's who of applications in the category. On the one hand this is nice because you aren't getting some half-baked app, but, on the other hand, you won't be finding that diamond in the rough that is tweaked to exactly match your needs.
We'll keep an eye on other good sites for finding freeware in our monthly updates as well as some of the top of the heap applications out there.
If you have any ideas or products you think we should take a look at, email me.