The product in this review is Ad-Aware Pro Anniversary Edition and the price tag is $39.95 for 1 year – Unlike other anti-malware’s real-time protection that only allow paid users to bring up a task (update or scan tasks), Ad-Aware Pro Anniversary Edition is well worth the money if you want take advantage of its real-time protection against malware, the behavior-based protection, Ad-Watch Live! Expert with a very nice feature of blocking the blacklisted IP addresses in communicating to your system or network, standalone and handy tools on its Toolbox, Command Line Support and Network Drive Scanning. Other editions of Ad-Aware Anniversary Edition are Plus ($26.95) and Free editions.
Lavasoft understand also that not all users are ready to renew as soon as the subscription expires, so the product simply reverts to the Free edition once the subscription has ended. Users can renew anytime after the program reverted to Free edition as long as you let them know of your hardware fingerprint and license information.
Lavasoft deserve to celebrate the release of Ad-Aware Anniversary edition for it offers a very impressive speed in loading and scanning. The real-time protection by Ad-Aware Pro Anniversary Edition using its Ad-Watch Live Expert, its behavior-based (heuristic) and an anti-rootkit engine will make it easy for users to secure their systems against security risks. The anti-virus protection that Lavasoft have added is a smart decision. The product use the Avira antivirus engine which is often at the top in any certification and testing by independent security labs and researchers. The claim by Lavasoft is “Ad-Aware Anniversary Edition provides advanced threat protection, and is significantly lighter and faster than our previous versions”. I agree. This edition by Ad-Aware is far better than previous editions. It’s not the same old Ad-Aware that disappointed many of its supporters and customers.
I’m giving Lavasoft a 7 out of 7 rating because they did not only listen to their customers but they also understand the need of the users in defending the system from malware infections by releasing an improved, fast and feature-packed anti-malware program. The Ad-Aware Pro Anniversary Edition is ready to face modern malware and it is really a Good to Go anti-malware!
Need a free alternative? Be sure to check out Ad-Aware Free, Lavasoft's no-cost, on-demand scanner.
Would you like to read more reviews? Look around Bright Hub and you’ll find reviews of numerous other leading security solutions including Norton Internet Security, Kaspersky Internet Security, ESET Smart Security, McAfee Total Protection, Blink Professional and ZoneAlarm Internet Security Suite.