Spam filters, networks, and ISPs are the most important criteria that are used to evaluate the spam score. The spam score evaluates if the email will go to the inbox or the spam folder. The article provides tips that email senders must consider to make sure their email would reach the inbox.
Everyone dislikes spam and makes efforts to get rid of it. Thus, for businesses sending emails, they should make sure that their genuine email does not look like spam and does not risk the email to go to the spam folder of the receiver.
The two main factors here are emails being sent with red flags that trip spam filters and are not reviewed in the thrash folder before it is emptied. In addition, many emails bounce-back and are returned to its sender. These emails are wrongly assumed the cause of a server problem that is not operating effectively. However, in reality the fact is that the emails are returned because they are blocked as the email client feels it is spam.
Thus, email senders must be aware of issues that might avoid tagging their email to be spam. Many times a day, many legitimate and genuine emails reach the spam or junk folder or an inbox as the sender is not aware of small settings that could trigger spam folders. In fact, many web server email clients are very stringent with letting emails pass. They return the emails that top a certain score before they are even sent to the receiver.
This is actually great. However, what do genuine email senders do if their email is tagged as spam. Read on to find out how to minimize the chances of email being tagged as spam.
A brief, precise, and apt subject must be included in all emails as many email clients auto-send subject-less emails to the junk or spam folder. - Avoid using terms like hellow, hi, help, new, stuff, etc. in the subject of the email as these words too trigger the spam filters.
- The subject must be typed appropriately and correctly. Also, take into consideration the capitalization, structure, and punctuation. All CAPS LOCK or all small case gives a picture of it being spam when in reality it is most usually just laziness.
- Abstain from using common terms that are used by spammers in the subject line or the first paragraph of the email. All email users have surely come across such emails as each receives them in huge numbers. Many spam filters track the words and term the email as spam.
- It is advised to make sure that a name is displayed in the FROM field. Many a times, email senders use lowercase and punctuation marks that indicate the email sender to be a spammer.
- Abstain from using unneeded formatting. Fancy fonts, different colours, bolding, underlining, etc. would trigger the spam folders. Many a times are completely rejected by email clients and sent back to the sender. It is recommended to point the recipient to your website rather than including photos or attachments here.
- Do no include background logos, graphics, pictures, and other files in the email. Doing so would trigger the red flag and allow propagating of viruses. Emails are definitely not business brochures!
- For all email users: whenever deleting emails from the spam folder, it does not hurt to take a quick peak through it. You might be able to recognize some genuine email there.
Following these simple guidelines does not guarantee a hundred per cent chance that your email would reach the intended person. However, it would definitely increase the chances.