The E-mail Spam Problem
Everyone dislikes spam and will make efforts in order to get rid of it. Sometimes, however, even those important emails may find themselves sitting along with spam mail in the junk mailbox.
For businesses that are sending emails, it's important to make sure that their genuine email does not look like spam and does not prompt the email to go to the spam folder of the receiver.
The two main factors here are emails being sent with red flags that trip spam filters and are not reviewed in the thrash folder before it is emptied. In addition, many emails bounce-back and are returned to its sender. These emails are wrongly assumed to be the cause of a server problem that is not operating effectively. However, in reality the fact is that the emails are returned because they are blocked as the email client thinks it's spam.
For this reason, email senders should be aware of issues that might stop the tagging of their email being spam. Through out the day, many legitimate and genuine emails reach the spam - or junk folder - or an inbox as the sender is not aware of small settings that could trigger spam folders. In fact, many web server email clients are very stringent with letting emails pass. They return the emails that top a certain score before they are even sent to the receiver.
What do genuine email senders do if their email is tagged as spam? Learn how minimize the chances of your email being tagged as spam.