Mac On Campus
Business and educational institutions are still on the fence, the numbers show, on whether they should switch over from PCs to Macs, since many of them run proprietary software that is only available for Windows. College students, however, are a different group altogether. Apple's market share on college campuses range from 15-20%, which is significantly more than their share of the market as a whole. On top of that, one study shows that 40% of college students say that their next computer will be a Mac, which would have very dramatic effects on the current 90/10% market percentage now.
This is consistent with Apple's growth, which has been tremendous. For example, in 2007, after switching to Intel-based PCs, Mac sales shot up 37%. These solid, long-term business decisions combined with their dedication to innovation and design will continue to make them a big hit with college students, who may at some point be able to begin turning to tables to a more equitable market share. Of course, having a small market share does have its advantages. Macs currently get very few viruses and spyware written for them, which is partially due to this relatively small market share. Who would waste their time writing a virus for a platform that affects only 10% of users? Other factors do come into play with preventing viruses/spyware from reaching end users, such as the superior security of UNIX platforms.
So, for now, Apple is growing like crazy, but they still have a long way to go in the PC market to catch up to Windows-PCs. Remember, they are only one manufacturer going up against dozens of popular manufacturers. it will be a gradual change, as we are beginning to see happen. As more Mac-loving college students graduate (although not all of them love Mac, of course), I think we'll see a steady increase in Apple's percentage of the personal computer market share.