Who Is Tim Cook?
We can’t talk about a man like Tim Cook without getting an idea of who he is. Prior to joining Apple in 1998, Cook was VP of Corporate Materials at Compaq, and on joining Apple he set about streamlining the company’s wasteful supply chain.
This move resulted in Apple being able to recover from their 1990s slump, and Cook was eventually rewarded with the role of Chief Operating Officer in 2007, following a brief stint as CEO when Steve Jobs was recovering from pancreatic cancer surgery in 2004. The Apple board turned to Cook once again in 2009 and 2011 to keep things going while Steve Jobs took further leave, and of course he was appointed CEO full time following Jobs’ resignation in August 2011.
With his sound business mind and ability to make decisions that have contributed to the success of Apple, you might consider Tim Cook to be more of a Steve Ballmer than a Steve Jobs.
Clearly, he’s a man who knows the importance of keeping a business lean. Tim Cook also knows how to make tough decisions. But, from past appearances, he is not a visionary techno-prophet – he’s a pure businessman.
So can he keep Apple profitable and successful?