Sales & Marketing

  • The Purpose of Newsletters: Focus on Building Relationships

    What's the point of sending out newsletters? It can draw attention to your website and build brand awareness, but the most important reason is to build relationships with your clients or customers. Get three tips for doing newsletters the right...
    By Sally Ormond November 21, 2013 

  • 30 Marketing Buzzwords I Never Want to Hear Again

    Words, words, words; without them where would we be? I love using them and I love seeing and hearing them used precisely, properly and with a bit of consideration to the audience. So how the heck have we been hijacked by word-mangling marketing...
    By Jonathan Henley November 20, 2013 

  • Isn’t it Time You Diversified your Traffic?

    Are you struggling to regain traffic after being hit with a Google algorithm update? The fault is not with Google, but rather your reliance on search engine traffic and negligence of other aspects of your content marketing strategy. Learn why it's...
    By Sally Ormond October 31, 2013 

  • Write Like a Pro with These 10 Tips

    A good piece of writing is hard to define, but you know it when you see it. Words that flow, sentences that are easy to follow, and paragraphs that draw you in all help to create text appears effortless to the reader. So how can you make your writing...
    By Sally Ormond October 8, 2013 

  • What's the Point of Content Generation?

    Most businesses know they're supposed to be blogging or producing content, but who has the time? And what is it worth anyway? This article provides some insights on the necessity of content generation.
    By Sally Ormond September 5, 2013 

  • Make an Impact With Your About Us Page

    Believe it or not, customers actually do read the "About Us" page on your website. Make the most of this space by detailing what it is your customers really want to know: Who you are, what you do, and why you do it.
    By Sally Ormond July 8, 2013 

  • Is Your Business One of a Kind?

    The answer to that should be ‘yes’. After all, you have to stand out from your competitors if you want to grab the attention of potential customers. What is it that makes your business unique?
    By Sally Ormond June 4, 2013 

  • 10 Book Promotion Ideas for Today

    There are hundreds of ways to promote a new book, although coming up with new methods is not easy. Here are ten creative book promotion ideas to get you started.
    By William Yatscoff May 22, 2013 

  • Getting Your Newsletter Right Every Time

    Regular newsletters are a godsend to your business. They allow you to communicate regularly with your customers, giving them a gentle reminder once a month that you’re there, ready and waiting to help them when they need your products or services...
    By Sally Ormond May 13, 2013 

  • How to Extend the Life of Your Blog Posts

    Extending the shelf life of your blogs is essential if you want to maintain their usefulness as lead generators. So, to help you out, here are 6 tips to extend their life.
    By Sally Ormond April 15, 2013 
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