Sales & Marketing

Whether you’re operating in the product or service industry, maximizing sales and marketing potential is crucial to business survival. The Sales & Marketing portal on Bright Hub’s Entrepreneurship Channel concentrates on these all-important business topics, providing tips and advice on strategies that can make or break a small business.
Our expert writers will cover topics such as how to build customer loyalty and how to use free social media networking tools like Facebook and Twitter to grow your business. We also offer advice on working with advertising agencies, writing press releases, and knowing when it’s time to diversify your business offerings.
On the sales side, we examine issues such as how to set prices for your products and services, the psychological motivations of customers, and how to put together a winning sales team. If you’re looking for a few tips and tricks to use to put your business ahead in the competitive world, be sure to check out some of the strategies shared by our experienced panel of authors.

Three Free Online Advertising Methods for Your Small Business

When trying to balance customer needs with cash flow, it can be a challenge to get the word out there about your small business. Keep the bottom line intact by utilizing some, many or all of the following three free small business advertising tactics. This article is the second in a series of three

The Importance of a Small Business Marketing Plan

You put together a great business plan and your start-up is well under way. Do you really need a small business marketing plan as well? Successful entrepreneurs understand the need for marketing. Find out what a marketing plan is and three ways it can benefit your small business.

How to Start a Money-Making Business Blog

Want to find out how to start a business blog that has the potential to be make money? Find out the steps you need to take if you want to establish a blog that has the potential to bring in a significant amount of revenue.

5 Free Small Business Advertising Opportunities Online

If you are a small business entrepreneur, you probably recognize the importance of advertising. You may not have the budget for it, however. Good news! There are many opportunities for free small business advertising online. Read part 1 of this series to find out 5 no-cost places you can market.

What Type of Yellow Page Ad Should You Buy?

If your business has a phone, it probably needs a yellow page listing. But, what kind of yellow page ad is best for advertising a small home business? This article offers tips on how to maximize your yellow page contract, listing and ad layout.