Sales & Marketing

Whether you’re operating in the product or service industry, maximizing sales and marketing potential is crucial to business survival. The Sales & Marketing portal on Bright Hub’s Entrepreneurship Channel concentrates on these all-important business topics, providing tips and advice on strategies that can make or break a small business.
Our expert writers will cover topics such as how to build customer loyalty and how to use free social media networking tools like Facebook and Twitter to grow your business. We also offer advice on working with advertising agencies, writing press releases, and knowing when it’s time to diversify your business offerings.
On the sales side, we examine issues such as how to set prices for your products and services, the psychological motivations of customers, and how to put together a winning sales team. If you’re looking for a few tips and tricks to use to put your business ahead in the competitive world, be sure to check out some of the strategies shared by our experienced panel of authors.

Sales Tips to Become a Top Performing Sales Person

The sales profession is commonly thought of as a numbers game. The more people you talk to the more sales you can make. While this statement has some truth, it greatly diminishes the required skills that a true professional must have to be a long lasting successful sales person.

4 Tips for Creating Effective Small Business Twitter Profiles

Part 1 of this 3-part Twitter marketing series for small business offers four tips for developing a Twitter profile page that will be an effective marketing tool for your business start-up. Read more about choosing a profile picture, creating a custom background and what privacy settings to select.

Free Advertising Ideas for Small Businesses

Advertising could make or break a small business. Winning advertising is one of the most imperative things that needs to be done to guarantee the success of a small business. Advertising with low budgets during a recession can be tough, but there are ways to do so – Learn Free Advertising.

10 Tips for Marketing Your Small Business with a Website

Marketing your small business with an effective website is essential. This article offers 10 tips for launching a small business website that will serve as an important promotional tool. From choosing a domain name to encouraging visitor response, you’ll gain ideas for a stellar online presence.

How to Get the Most Out of Trade Shows

Trade shows are a great place to network and advertise your business. Great opportunities are idea exchanges, marketing, and analyzing your competition. To make your trip a success, you need to know how to get the most out of trade shows.

Do Business Ethics Have Any Place in Advertising?

Though the aim of advertisements is to create awareness and persuade the prospective customers into buying the product. Advertisers must not resort to unethical means or make exaggerated claims and mislead the buying community. Read more about essential ethics in advertising.

Writing Your First Small Business Marketing Plan

If you own a small business, regardless of the size, you’ll want to make sure you have a written marketing plan. Writing your first small business marketing plan helps you and potential investors understand how you plan to generate income for your company.

How to Start a Business Blog

Are you wondering how to start a business blog? If you are, you probably realize that you’ll need to make some decisions about how you will use it and what purpose it will serve. What are the first things you should decide in planning a blog for your business?