Sales & Marketing

Whether you’re operating in the product or service industry, maximizing sales and marketing potential is crucial to business survival. The Sales & Marketing portal on Bright Hub’s Entrepreneurship Channel concentrates on these all-important business topics, providing tips and advice on strategies that can make or break a small business.
Our expert writers will cover topics such as how to build customer loyalty and how to use free social media networking tools like Facebook and Twitter to grow your business. We also offer advice on working with advertising agencies, writing press releases, and knowing when it’s time to diversify your business offerings.
On the sales side, we examine issues such as how to set prices for your products and services, the psychological motivations of customers, and how to put together a winning sales team. If you’re looking for a few tips and tricks to use to put your business ahead in the competitive world, be sure to check out some of the strategies shared by our experienced panel of authors.

7 Business Communication Mistakes to Stop Making

Your office job involves a lot of writing, whether you are responsible for marketing efforts, or simply corresponding with peers and potential clients and customers. Avoid these seven deadly sins in the world of business communication to improve your success.

Marketing for a New Generation: The Millennials

Each generation brings a renewed, vibrant energy and skills that can be utilized by companies to add a hip edge to their mission. This generation is no different. Millennials, or Gen Y, is a generation fixated on social progress and independence. With these tips, you can market directly to them!