Whether you’re operating in the product or service industry, maximizing sales and marketing potential is crucial to business survival. The Sales & Marketing portal on Bright Hub’s Entrepreneurship Channel concentrates on these all-important business topics, providing tips and advice on strategies that can make or break a small business.
Our expert writers will cover topics such as how to build customer loyalty and how to use free social media networking tools like Facebook and Twitter to grow your business. We also offer advice on working with advertising agencies, writing press releases, and knowing when it’s time to diversify your business offerings.
On the sales side, we examine issues such as how to set prices for your products and services, the psychological motivations of customers, and how to put together a winning sales team. If you’re looking for a few tips and tricks to use to put your business ahead in the competitive world, be sure to check out some of the strategies shared by our experienced panel of authors.
Your office job involves a lot of writing, whether you are responsible for marketing efforts, or simply corresponding with peers and potential clients and customers. Avoid these seven deadly sins in the world of business communication to improve your success.
Once upon a time, the strapline (or tagline) was seen as a vital part of your branding. But has it served it’s purpose? Learn why you may want to consider a tagline for your business and how to come up with a good one.
Launching your website without keywords that target the audience you wish to attract is going to get you nowhere. Find an uncomplicated and helpful explanation of keyword research and SEO for beginners here.
Each generation brings a renewed, vibrant energy and skills that can be utilized by companies to add a hip edge to their mission. This generation is no different. Millennials, or Gen Y, is a generation fixated on social progress and independence. With these tips, you can market directly to them!
Does your company have a website and a mobile friendly site? What about an app? Mobile websites are a good step to improving your SEO rankings, but it’s not enough. The highest SEO rankers have user-friendly apps to improve engagement and communication. It may be time to consider creating an app!
When marketing for your small business, you need to ensure you are doing so within your limits. No matter if you are a one person team or have a couple of individuals dedicated primarily to social media, trying to market on every single social media network will ultimately prove to be unsuccessful.