Guide to Online Advertising

Online advertising is a major source of income for web site owners and a great advertising channel for those selling products and services. In contrast to traditional ads, online ads allow for the measuring of costs and effects by means of clicks. Moreover, they can be set to display only during specified times or only in target regions or cities, filtered by Browser, user language and much more.

There are countless online advertising agencies, but the one you should really know about is Google Adsense. Adsense publishers can select among content ads, video embedded ads, advertising that displays in search results, and ads that display on parked domains for example.

To make their ads appealing to visitors, publishers can blend their ads, and choose either image ads, text ads, or both. A variety of different ad sizes exist including banners, skyscrapers, rectangles, and leaderboards, etc. Common online ad formats include link type ads called link units and ad units.

It is extremely important to follow the terms of service of the online advertising agency, otherwise your account or earned money is at risk. In this guide you will find all you need to know about online advertising including valuable tips & tricks.

Image Credit: Mark Muller

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