The actual gameplay primarily focuses on farming. You get to run your own little farm and sell your goods at the roadside stand. The best way to describe it is to just talk about what you'll do in an average level.
You start off with your character. You will probably have them build a home and hire a lumberjack character to start collecting wood to build more structures later in the game. Your main character then prepares a patch of soil and plants a few different types of crops. You'll unlock a sprinkler system early in the game that lets you avoid watering them all yourself. If you don't plant by a well or sprinkler, then you'll have to occasionally assign someone with a watering can to work the field.
Once you get the first batch planted and harvested, you start to build more homes and hire field workers. You can then plant and harvest more. You will then be able to build facilities to make jam, juice and jelly to sell for higher amounts.
There is a big problem with this. It's all automatic. You plant and harvest whole fields by just telling them to do it. The characters act naturally to be productive. This should be a good way to avoid the clickfests that a lot of games fall into, but it just leaves it boring. You don't have to even watch your crops. Your workers will just harvest them when it's time as long as they are told to harvest anything in the field. You will soon figure out the perfect field sizes to keep them busy. Jams and jellies are made automatically without any help from your workers. You also just click a button to have all goods sell at the market rate. It is just really boring. You will spend most of the game just watching your little employees work and your cash growing.