Tutorial, Single City, and Campaign are the three basic modes of play. The Tutorial explains how the game works and prepares you to venture off on your own in the other two more difficult modes. Once the game starts you get to select which city to begin your empire in. Seattle, Los Angeles, and New York City are your options. Each city has a diverse clientele that requires you to adjust your marketing tactics for success.
Players start their fast food chain from almost nothing. You’re given a small amount of venture capital which depends on the play mode selected in the beginning of the game. Selecting location, employees, supplies, food, and kitchen equipment is all up to you. Every aspect of the restaurant is managed through a somewhat complicated menu navigation system. Four distinct screens pop-up to assist you in managing your inventories, pricing, and purchasing. Players have to click back constantly to check their status. As you progress in the game your shop upgrades allowing you to buy and do more. The latest culinary gadgets increases your restaurant’s menu also.
There are many pointless but amusing aspects of this game including rat whacking and the occasional alien invasion which requires you to do some serious UFO zapping in the process. Gamers also have to make the detrimental decision of whether the female wait staff should wear thongs or bikinis. Your goal is to create a chain of restaurants in all three cities crowning you the king of fast food.