Guild Alliances in Warhammer Online: Age of Reckoning

The short answer is that you find a guild of really cool people that you want to associate with while allowing both guilds to keep their autonomy. The long answer are there actually is real benefits and functionality to doing so, and it isn't all socially related. Having an Alliance with another guild grants a whole new set of Alliance Ranks, an Alliance Chat Channel, and a shared Event Calendar. Ok, maybe it all is social, but just imagine a scheduled siege several guilds strong coordinating in /alliance chat and vanquishing the enemy! I call that functional.

Well, for starters, you need to be a Guild Leader. Depending on your social skills that may or may not be an obstacle, but, assuming that you are or become a Guild Leader, your guild then needs to achieve Guild Rank 6 in order to form or enter into any alliances. The same is true of any guilds you invite into your alliance. The Guild Leader to initiate the Alliance is the one who will get to pick the name of it, so if that is you, put some thought into how you proceed. A bad alliance name could shatter the whole thing. Also, in case you're concerned about it, forming the Alliance costs nothing (except maybe your dignity).