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The cleverly named
Impulse started life as
Stardock Central, a online distribution service based on the products of
Stardock.
Stardock is well known in the gaming world for titles like Galactic
Civilizations 2, but they also make a huge amount of money from their various Windows service products.
Stardock Central was converted to Impulse as
Stardock began more aggressively promoting products beyond ones they developed themselves.
Impulse is similar to Steam in that it is a service. It provides a friends list, integrated forums, and other such features. However, Impulse is less rigid then Steam in regards to the control it assumes over content purchased through Impulse. Games purchased through Impulse can be launched with or without use of the Impulse interface once the game is set up and registered.Registration through Impulse is done through the use of product keys tired to an account. Stardock recently announced they would like to make it possible for players to re-sell digital companies purchased on Impulse, but this service is not yet available and there is no ETA. Stardock also makes international users happy, as they deal in USD and simply ask international buyers to pay the converted amount rather than setting special prices for different regions.
The selection on Impulse slants towards independent gaming. Impulse has made great strides to build ties with larger companies, but selection is still lacking overall. The prices, on the other hand, are excellent. Many of the deals offered on Impulse are as good or better then what is found on Steam.