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As a newborn vampire, you have a lot to learn. The fledgling missions will give you a good idea of how playing Facebooks' Vampire Wars works- they are the only missions you can complete until you unlock the neophyte missions at level 4. You will find items on your missions, gain experience and level up.
Some of the vampire fledgling missions will require that you learn a few offensive abilities before you are able to do the mission. Learning abilities will cost you blood, and some abilities have an hourly upkeep cost that is automatically withdrawn from the amount of blood you have. However, none of the abilities needed for fledgling missions have an upkeep cost, but you can learn any of these abilities at any time, as they will make you more powerful when attacking and defending. You can offset the cost of blood by gathering an army of minions that will earn you blood every hour. It does cost blood to dominate a minion, but it is worth it- especially if you want to acquire some of the more deadly abilities. If you try to do a mission and haven't learned the required abilities already, then you will be given the option pay one lump sum (in blood) to learn all the necessary ones at once.
The missions will be listed according to the amount of experience you will gain for completing them, from the least to greatest. Also included is what abilities you will need, how much energy you need and what they payout in blood is for finishing them.