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What it then becomes is a matter of balance. A good MMO has content that can be played solo, but not ALL content. It has development paths that can be pursued both solo or in groups, with neither feeling so better or worse than one method is functionally irrelevant. There should be fun and real benefits to grouping, but playing solo should be supported. However, I do not think playing solo should ever be outright encouraged. There are enough natural reasons for people to play a game by themselves from time to time. Encouraging it, rewarding it, or bragging about support for it are all bad things in an MMO.
Well… that’s my view anyway. What is yours? Please share it in the comments.