gamerDNA: Splicing Genes of Social and Interactive Media

 There are a lot of websites devoted to gaming out there, many excellent, many… not so much. gamerDNA.com not only falls into the excellent category, but is also unique in its offerings.

“We enable gamers to share with their friends what games they are playing” explains Sam Houston, their Online Marketing Manager. “We actually integrate with Xbox Live, with platforms on the PC like Steam and X-Fire… all these gaming and social networks you are already on. We pull those into your profile, and let you broadcast those out to all your friends and share some of your gaming with all of your friends on gamerDNA.com."

“We also integrate with networks like Twitter and Facebook so you can automatically share with your friends on Facebook what games you’ve played, so it’s a great way to start conversations. Maybe a friend on Facebook will see that I just loaded Red Faction: Guerrilla up last night and he might ask me about it. A big part of what we do is try to enable gamers to easily keep track of their gaming and share it with their friends.

“And then, on the community at gamerDNA.com they can see, and find out, what games they should be really checking out, and find out what other people are saying about them.”

 The content on gamerDNA.com is indeed community based. Looking up a game gets pages upon pages of user comments, screenshots, links to user made movies, and so on. It’s a perspective on games you can’t get from official sources or professional reviewers, and you would be trolling forums for days to find as many user opinions as gamerDNA will have.

Much like you will check out the official site and some reviews before you buy a game, you should drop by gamerDNA.com as well for a quick and easy way to see what other gamers are saying across just about any platform. The result is a variety of content on games you often wouldn’t hear much about.

“We actually track Flash games on our site. We’ve announced deals with places like Kongregate.com, a lot of the games people are probably playing at work… People are gaming in all sorts of different ways… a Facebook game you play when you get home, or I’ll play Peggle on the bus to work, and then I get home and load up my Xbox and I’ll play Red Faction, or whatever game. All of those games make up who you are as a gamer and we try to bring all that into your gamerDNA.com profile.”

Twitter and Facebook’s popularity are hard to overstate, and many gamers love to take advantage of the broadcast side of gamerDNA.com’s integration. For people who are into it, the concept that once you link your gamerDNA.com to your XBL or Steam account, and your Twitter or Facebook account, you tweet what you are playing to all your friends in almost real time is simply brilliant. But a lot of people still view social media as something time consuming and egotistic.

While these people can certainly still benefit from visiting gamerDNA.com to see what other gamers are saying about a game they are thinking about buying, they may not see the point of making their own profile. There is however, more to gamerDNA.com then social media and gamer opinion.

“We integrate with these different social networks that they [gamers] are on, we enable them to easily keep track of track of their games. We believe that is important, and we are trying to build something on top of that… But also, we want you to come to gamerDNA.com to be able to find new and interesting content, based on the games that you’re playing.”