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The individual characters have a high degree of customization as you might expect. The set up allows you to choose a gender and craft a unique set of facial features as well as selecting skin tone, height, build, eye colour; the detail is astounding. Once the basic model is chosen you can still personalize them further through your earnings in game. This extends beyond the latest clothing fashions to haircuts, tattoos and all manner of accessories. Players will be able to create unique designs to give their avatars a genuine identity. Over time the best players will be clearly delineated by their style. The ability to design your own unique tattoos will require some artistic talent and you can imagine in game tattoo artists with skills being in great demand.
The world works as an open sandbox environment which you can cruise around and the radio station in game will utilize the music on your own computer or console to reduce the need for bandwidth to transfer music files. It will actually hook into Last FM and play whatever the closest track you have is. This system will work great provided you have a decent music collection.
The limited footage that has been released reveals a realistic looking world which is clearly recognizable as an American city. There are various kinds of vehicles and gangsters and enforcers. The final standard and just how populated the city environment will be remains to be seen.