There are five collection-related achievements in the "general" category. Earn the "Friend or Fowl?" achievement (and 10 points) by slaying 15 turkeys in 3 minutes.
"The Keymaster" achievement is awarded to those who acquire all 11 of the following keys: The Auchenai Key, Crescent Key, Key of Time, Key to the City, Shadow Labyrinth Key, Shadowforge Key, Shattered Halls Key, The Scarlet Key, Skeleton Key, the Workshop Key, and the Violet Hold Key. It's worth 10 points.
The 10 point achievement "To All the Squirrels I've Loved Before" is the reward for performing a /love emote on each of the following critters: Arctic Hare, Borean Frog, Cat, Chicken, Cow, Crab, Deer, Ewe, Fawn, Frog, Gazelle, Hare, Parrot, Prairie Dog, Rabbit, Ram, Sheep, Skunk, Squirrel, Steam Frog, Swine, and Toad.
One of the most involved achievements is "Well Read." To obtain it, players must read all of the following books in game: “Aegwynn and the Dragon Hunt,” “Aftermath of the Second War,” “Arathor and the Troll Wars,” “Archimonde's Return and the Flight to Kalimdor,” “Beyond the Dark Portal,” “Charge of the Dragonflights,” “Civil War in the Plaguelands,” “Empires' Fall,” “Exile of the High Elves,” “Icecrown and the Frozen Throne,” “Ironforge - the Awakening of the Dwarves,” “Kel'Thuzad and the Forming of the Scourge,” “Kil'jaeden and the Shadow Pact,” “Lethargy of the Orcs,” “Mount Hyjal and Illidan's Gift,” “Old Hatreds - The Colonization of Kalimdor,” “Rise of the Blood Elves,” “Rise of the Horde,” “Sargeras and the Betrayal,” “Sunwell - The Fall of Quel'Thalas,” “The Alliance of Lordaeron,” “The Battle of Grim Batol,” “The Betrayer Ascendant,” “The Birth of the Lich King,” “The Dark Portal and the Fall of Stormwind,” “The Founding of Quel'Thalas,” “The Guardians of Tirisfal,” “The Invasion of Draenor,” “The Kaldorei and the Well of Eternity,” “The Last Guardian,” “The Lich King Triumphant,” “The New Horde,” “The Old Gods and the Ordering of Azeroth,” “The Scourge of Lordaeron,” “The Sentinels and the Long Vigil,” “The Seven Kingdoms,” “The Twin Empires,” “The War of the Ancients,” “The World Tree and the Emerald Dream,” “War of the Spider,” “War of the Three Hammers,” and “Wrath of Soulflayer.” Seems like a lot of work for a measly 10 points.
The “Higher Learning” achievement is awarded to those who read the following volumes of "The Schools of Arcane Magic." ”The Schools of Arcane Magic - Introduction,” “The Schools of Arcane Magic - Abjuration,” “The Schools of Arcane Magic - Conjuration,” “The Schools of Arcane Magic - Divination,” “The Schools of Arcane Magic - Enchantment,” “The Schools of Arcane Magic - Illusion,” “The Schools of Arcane Magic – Necromancy,” and “The Schools of Arcane Magic – Transmutation.” The books can be found in Dalaran and reading them all will earn you 10 points and the [Schools of Arcane Magic - Mastery], an item that teleports the player to a spire atop the Violet Citadel where they may obtain a Kirin Tor Familiar companion pet.