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The protagonist is an eccentric FBI agent named Francis York Morgan--call him "York," that's what everyone calls him. You will know that line by heart yourself, after playing for a few hours, since that's how York always introduces himself. York is accompanied by Zach, his alternate personality / imaginary friend. York's conversations with Zach are often the game's unique way of introducing plot points, background information, and helpful tips to the player. Of course, York also talks to his morning coffee. Take that as you will.
York has been called to the small town of Greenvale to investigate the murder of young diner waitress Anna Graham. By completing storyline missions and various side quests, York uncovers information about the crime with the help of Sheriff George Woodman, his deputy, Emily Wyatt and assistant Thomas MacLaine. During the course of the game, you will meet several of the town's inhabitants, many of whom are interesting characters of their own right.