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Mad scientists - unite. You have nothing to lose but some doddering assistants and some rotten corpses that you've turned into Zombies. But to win at Zombie Tycoon means using those bloated sacks of flesh to enforce your will and take over the World - one street or city block at a time.
Mini-games like ZT have started a new tradition where the "manual" of the game comes in the form of a few minutes of instructions "disguised" as game play. In Zombie Tycoon, this translates into encouragement as you try and move your Zombie around the town looking for things to eat and things to do. Mostly you're looking for ways to increase the strength and power of your Zombie and, if lucky, find some weak folks who can be turned into Zombies as well.
Of course the more the merrier when it comes to Zombies so attaching the humans will give you more "Zombie fodder" to work with. Organizing your Zombies into groups and building up the ranks is just part of the steps needed in order to gain world conquest. That is your goal after all (otherwise the game might as well have been called Zombies R US or something like that...).