Contributions by Kim Lloyd

Sell-Out Product Reviews

A recent post on the Mommy Bloggers website about blogging for dollars , suggested that by recommending products a blogger can be considered a sell-out, therefore what kinds of reviews can a reader possibly trust or distrust. Since we all know that no product is perfect, how can you make sure that comes across in your review?  Especially when you...

Conde Nast shuts down Gourmet Magazine

As a subscriber to Gourmet magazine for 10 years, I'm more than a little bummed about this.  If you loved food and travel, you couldn't help but love Gourmet.  I really liked their Quick Kitchen feature, after being sick of take out gourmet (usually a signature sandwich at McDonald's) after a long day of work. I think much bigger...

Is Network Advertising better than Direct?

There are many different opinions as to which is better.  There is a trend in online advertising where more and more companies are using networks.  Emarketer compares the pros and cons of each:  http://www.emarketer.com/Article.aspx?R=1007310 With 31% of display adveritising budget going to networks, it is becoming more common year after...

Love this article on online advertising

It is not easy to try to sell advertising online.  At Bright Hub, we are trying to find the correct way to position ourselves.  This kind of article is very helpful:  http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110891  

Product Review Advice

I found this great post from a Mommy Blogger on writing product reviews .   Writing them isn't easy, but this is a simple way to get started.  The FTC is really cracking down on people getting free stuff to review the product.  In the next release of Bright Hub, we are going to be specifically asking about whether or not the...

Hubfolio has launched!

This is an exciting time for Bright Hub.  The website and the Bright Hub writer and editor community has been growing in leaps and bounds.  We are starting to really get on the map, so the oars need to stay in the water and we need to keep trying to cross the ocean. I can't say enough about how fun this has been working with everyone. ...

Bright Hub's very own Brett Jobs

Bright Hub's prominent technical support representative Brett Juchem, preparing to be Steve Job's body double...