The human immune system identifies pathogens with the memory that it retains upon first contact. Once you’ve acquired antibodies against that specific pathogen a re-exposure is easily tackled by the immune system. However, any changes that would alter the identity of the pathogen to the immune system would render our immunity useless. In this regard, antigenic drift plays a significant role. It is also quite commonly confused with antigenic shift that is discussed here. Antigenic drift is a natural process that occurs in influenza, where the accumulation of natural mutations can slowly make a new strain with different antigenicity.
Image Credit: National Institute of Allergy and Infectious Diseases (NIAID)

click to enlarge