Our immune system is a potent one that tries to ward off any attacks by pathogens. The main strategy used by the immune system is “memory” - once attacked by a pathogen, the immune system develops antibodies against that specific pathogen to prevent recurrence. Thus the immune system is able to identify the pathogen if it invades again.
However, an antigenic shift involving a change in the pathogen’s protein structure makes this memory based identification useless. Thus antigenic shift makes virus removal from our body by the immune system difficult. The immune system makes antibodies that recognise the protein coats of the viruses. However, an antigenic shift causes changes in protein coats and therefore renders the antibodies useless!
Awareness and further study of the phenomenon of antigenic shift could help us protect mankind from possible viral strains that we have no knowledge of today, but may very well face tomorrow.