The oldest technique for sending genes into target cells is recombinant DNA where plasmids and viruses are used as the delivery boys and girls, or to use the correct term, vectors. Plasmids are circular pieces of DNA that are usually found in bacteria and can be used to smuggle a gene of interest into other organisms because of their extraordinary ability to cross species boundaries. The plasmid can be cut, and a new gene introduced. Then because the plasmid can cross cellular boundaries it takes this new gene with it, to become incorporated into another genome, typically one belonging to a bacterium. When the bacterium replicates, the new gene, along with the bacterium's own genes, is carried down the generations. So if this gene codes for insulin, a vast amount of bacteria can be used as a sort of mini-factory to create large quantities of the hormone.
Viruses infect cells, and genetic engineering takes advantage of this ability. A desired gene is inserted into viral DNA and when it infects another cell it carries this gene with it. Scientists are able to hijack viral genetic machinery such that a virus cannot redirect the cell to make thousands of copies of itself.