If you do not start a project with the correct goal or goals, it is not likely you will accomplish the goal. Establishing a project goal is a team activity because it’s important that your team members understand what everyone is working towards.
At the end of the project Initiation phase, you should have a document with a list of goals and a short statement, like a mission statement, providing a detailed overall goal. Within this statement, you should include a definition of success.
To begin this process, start with a good old-fashioned brainstorming session. This is not a list of the things that need to happen to accomplish your goal, but rather a list of end-results. For example, “Digitizing two hours of video” is a task, but “offer streaming videos of lectures to my class” is a goal.