This is an analogy of a real world situation, which illustrates the usage of the terms "samples" and "populations" to a layman who doesn't have a lot of background knowledge about statistics.
Six Sigma Project
In a Six Sigma project, data is assumed to be distributed normally. A sample (of a certain size) of this data set is taken and population parameters are evaluated based upon this sample in the Define and Measure Phases.
Real World Analogy
Imagine, a trial version software which you can utilize for a limited period of time. By using it, it helps you form an opinion and have some perspective about the software. It helps you determine the software's features and see how useful the software is. The longer you use the software, and the more features the trial version has, the more accurate your judgement is about the final software. This in turn helps you determine whether to purchase the software or not.
A sample and a sample size are analogous to the above scenario. A sample is like the trial software, and helps you determine some parameters about the population which is analogous to forming a judgement about the final software. The features and duration of the trial period are akin to the sample size – the more the features and the longer the duration, the more accurate your judgement is, just as how, the greater the sample size, the more precise your measurement is.
Here, the underlying idea is that, with an increase in sample size, the sample becomes more representative of the population. (I.e., it reflects the population more accurately). Conversely, if you pick a sample size that's too small or study a process for too short of a time period, the measurements you obtain may not give you a true picture of what's really taking place.