Pugh Matrix is a tool by which you can logically compare different options on the basis of some predefined criterion. This in turns will help with the selection of the best possible option.
Pugh Matrix is not only used very frequently in DMADV (Define, Measure, Analysis, Design, Validate) and DFSS (Design for Six Sigma) projects, it is very useful for validating multiple concepts of your day to day design engineering profession.