Once personnel are in place, the team needs to start at the highest level, by determining how it defines the organization's success. In its simplest form, success for a for-profit entity is typically defined using measures of profitability and shareholder satisfaction, customer satisfaction, and employee satisfaction. For nonprofits and other organizations serving the community, the definition will include measures of alignment with the mission, achievement of the mission and vision, and satisfaction of donors, employees, and the community.
The dashboard is essentially a summary of the key metrics for an organization. In the early stage it will likely consist solely of metrics related to results, but as time goes on the team will establish input measures that strongly influence results, and those will be included as well. Many measures can be incorporated into a dashboard, so it is the team's responsibility to clarify its own values and ensure those values are reflected in a balanced dashboard.