Keeping it Easy
First, think about the two or three primary job responsibilities that, when put in a sentence or two, would describe the role of the employee in the job. For example, it the job role is in customer service, write out the top tasks the customer service person must do – greet customers, handle complaints, resolve shipping problems, direct customers what to do, answer help-desk questions, etc.
If the position is a sales representative, then the role is different – achieve monthly quotas, cold call ten prospects a week, interact with current customers weekly, prepare sales proposals, present with PowerPoint on laptop or in conference room, etc.
Choose the most important criteria to help define the role. The job role is not just a sales representative or customer service representative. That’s their title.
It’s a sales representative that contacts new prospects each week, maintains existing customers, gives professional presentations, and most of all, achieves his monthly quota. The customer service representative solves customer problems, provides same-day solutions, greets customers with professionalism, manages irate customers, and if necessary, stays on the phone with the customer until the customer is completely satisfied. Define the role in a way that is easy and simple to follow.
In management positions, defining job functions and job roles will include descriptions of leadership, decision-making, empowerment and delegation, selling a vision, leading by example, creative thinking, and many others. As it was in the previous example, the titles are only that, a title - Vice President of Marketing, or Senior Vice President of Finance. What is the specific role each of these titles performs?