Communication conveys information among entities. Organizational communication is the analysis of communication systems and the role of communications in an organization. The application of organizational communication traditionally helped co-ordinate the internal and external activities of an enterprise. The new approaches to organizational communication links communication to business strategy.
Organizations were earlier coherent entities, with defined rules and regulations governing relationship among stakeholders. Of late, changes in the business environment, especially globalization, a more open culture marked by free flow of information, and increasing competitive pressures resulted in changes to the general nature of organizations.
Organizations are now shifting alliances of different stakeholders such as owners, partners, managers, workers, suppliers, consumers, and other representatives of the society. Constant changes result in the organization remaining in a continuous state of flux, and the varying levels of power and conflicting interests among the stakeholders shape the course of the organization more than static rules and regulations. Such changes have affected all structures and systems of organizations, including organizational communication.