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Using Questionnaires to Find Out What Motivates Employees

written by: Suba Lakshminarasimhan•edited by: Jean Scheid•updated: 8/18/2011

Developing an empowering workforce by motivating employees is important for the growth of any organization. A motivational questionnaire is the tool used by many HR managers to find out what motivates employees. Read on to learn more.

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    The Motivational Strategies

    Questionnaire, Immrchris, The employers use either ‘pull’ (bonus, promotion,etc.) or ‘push’ (threat, system to follow every action, tough targets,etc.) strategies to keep the employees intact. However, these strategies don’t always work to the advantage of either the employers or the employees. Understanding what exactly runs through your employee’s mind is very important to keep them in your organization. Reducing the attrition rate is very important for the growth of your company.

    Creating a questionnaire is what employers or HR managers choose to find out what the factors are that encourage employees to stick with the company.

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    Structure of the Questionnaire

    Building the motivational questionnaires requires the right planning, formatting and style. Surveying through questionnaires helps managers to discover factors that help to enhance the team’s energy. These factors also motivate the employees to be highly productive. Remember, apart from your organization specific aspects, you need to follow some common guidelines when preparing the questionnaire. Read ahead to gather more tips on preparing a questionnaire.

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    Give Your Questionnaire a Professional Appeal

    Start your questionnaire with a warm welcome note and thank your employees in advance for spending their quality time on it. Brief them about what is in the questionnaire and how exactly the employees will benefit from the outcome. Remember not to write a big story here. Explaining so many things in your questionnaire will lose its professional appeal and employees will also lose interest.

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    Important Tips to Prepare the Questionnaire

    Make sure to involve employees from all the service offerings and the consulting practices in your organization.

    checkbox, bredmaker, Understand there are various forms of questions used in the motivational questionnaires.The questions must cover the below aspects:

    • Rate the services on the existing processes related to all the aspects in your organization
    • Identify pain areas in the current policies, processes and practices
    • Identify the area of improvement in the current policies, processes and the practices
    • Simple language usage is essential, so that the employees from all levels appreciate and understand the questions appropriately
    • Use the multiple choice (not more than 4-5 choices), two-choice (yes / no) and open-ended (capture longer answers and suggestions) questions with appropriate check boxes
    • Make sure all the answers in the multiple choice questions are different from each other
    • Never use any complex questions. Split them into many different questions
    • Use simple formats that are easy to understand
    • Spend quality time on preparing the questions
    • Have a brainstorm session with the team and discuss each question
    • Leave enough space with blank fields at the end where the employees can speak their mind
    • Start with an interesting, simple question and keep them in the logical order (general ones first and then those on specific issues)
    • Make sure that the questions are not biased.

    Always end your questionnaire with a ‘thank you’ note. It is imperative to mention how and when the results will be shared.

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    Analyze the Results

    There is various software and tools available to create these online surveys. Some organizations use the online survey tools by utilizing their own technical skills. Using online tools will help you to analyze the results quickly. Once the results are gathered, use the right method to analyze the data. Using an excel spreadsheet also helps in analyzing the gathered data appropriately with graphs and charts.

    If you find a need for process changes as a result of this survey, create flowcharts (before and after process implementation) to explain the changes. In such scenarios, creating a project team organization chart will help a great deal. When the changes occur in the processes, you should also expect to change the way the projects and the related roles work.

    After analyzing the results from the motivational questionnaire, present the outcome to the management. Submit a proposal while presenting and get an approval from management to implement the processes for the required changes. Creating an organizational chart will help a lot if you find a need for any organizational change.

    Do you want to complete the change process without fail? Monitor the implementation processes of the approved changes keenly. Wrongly implementing or missing the key steps will spoil all the hard work you put into the questionnaire, survey and analysis.

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    Wrap Up

    Most importantly, make sure you share the outcome of the survey with every employee. According to the theory of the Hawthorne Effect, more than monetary benefits, satisfying the psychological aspects has resulted in highly motivating the employees. Find out the right methodologies by using a these types of questionnaires, keep your employees motivated and achieve growth in your business.


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