What You Can Do Now
As an employer or HR manager, do it yourself or hire someone to make a video for YouTube that offers various job openings, the details of the job, company benefits, and training offered. Anyone (or any company) can start uploading videos to YouTube and if you choose the right tags, keywords, and SEO for your videos, you may get some hits—although expect the unexpected.
Start a Facebook or LinkedIn page for your company and start reaching out by posting job openings—make sure to list the important stuff to entice possible candidates. One of the current trends in the employee selection process is that candidates are becoming smarter—they’ll skip by your ads if you don’t list benefits and a salary range—just don’t forget those three awesome words, “depending upon experience."
Plan from within by implementing a good succession plan. Mentoring and identifying those within your company to replace the outgoing is beneficial, especially since these candidates are already familiar with your company’s goals and ideals.
It’s time to stop faxing help wanted ads to your local newspaper and meet the cyber world—if you don’t, you may miss the boat on some of the best candidates out there.
Image Credit (FreeDigitalPhotos)