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Want to Start Your Own Advertising Business?

written by: Stephanie Mojica•edited by: Rebecca Scudder•updated: 7/1/2010

Even with a challenged economy, a good online advertising agency will likely always be in demand, according to Entrepreneur Magazine. Usually you only need a few inexpensive marketing materials such as business cards to get started right away.

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    Unlike some other types of businesses, most people can start their own online advertising agency affordably and also operate from home. Before jumping ahead into your new advertising entrepreneurship, be sure to review all local licensing regulations and ensure you can either write the appropriate copy or hire competent people to do so. Most people spend only a few hundred dollars to start this type of business; the entire start-up budget should never exceed $2,000. Exact figures depend upon the extent of web hosting and web design services you order; keep in mind that You can start an online advertising agency from your home. Photo taken by Stephanie Mojica, June 2010. you can use a blog or free web design templates for home businesses to keep your start-up costs close to rock-bottom.

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    Start a Website or Free Blog

    Creating a website to show potential clients what type of advertising services they can purchase is a solid business move, according to "Entrepreneur Magazine." In the global age of technology, some new business owners keep their online advertising agency operations entirely Internet-based and rarely, if ever, meet with clients in person. When creating your new company’s website or hiring a qualified professional to handle this on your behalf, be sure to list full contact information, services offered and your new company’s basic rates.

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    Write A Quick Business Plan and Vision

    Those who do not know where their online advertising agency is headed, how they will find clients and how they can cover overhead should not start this type of business, according to Tribble Ad Agency. Your advertising business plan need not be complicated nor expensive; simply write a page about your creative vision, your company vision and what services you can provide. Also, you should know what is unique about your background and why your advertising business is better than competing agencies.

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    Fund and Use a Modest Marketing Budget

    As an advertising agency owner, you especially need to remain concerned with marketing, according to Tribble Ad Agency. Not only must you plan for marketing-related expenses such as websites and business cards, you should also consider creating a blog and telling everyone you know about your available services. This need not be an expensive effort, but does require at least $100 of startup capital in most cases. Don't spend a lot of money to advertise your new home business until you explore free options such as booking speaking engagements, during which you can subtly promote your business while perhaps offering a valuable community service.

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    Enhance Your Skill Set

    Don’t just limit yourself to writing ads, brochures and flyers. Online advertising agency copywriters can also write commercials and mail pieces or offer services in related fields such as article writing, press releases and blogging, according to Randall Rensch Marketing Communication Concepts. If you don’t have extra skills, either learn them through books and classes or find contractors who can help you expand your company’s available services. Writing and producing commercials is a potentially lucrative effort for any freelance copywriter or advertising business owner, but such jobs require an enhanced set of skills as well as marketing savvy.

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    Tell Everyone You Know

    Being an online advertising agency owner requires some degree of boldness and perseverance; tell everyone you know even through a casual passing comment that you've started this type of at-home business. You never know from where your next client might appear, or who your associates know in the corporate world. If someone asks what you do for a living, tell them you are an advertising agency owner with confidence and poise.