Review the Business Model
Review the business model for suitability, sustainability, and marketability. Most scams do not publicize their business models or any plans, and if they do, such disclosures usually remain hastily constructed with many errors, mistakes, inconsistencies and vague details.
Never pay money to receive money, even if the stated purpose of such upfront money is for start up kits. The very purpose of indulging in business is to receive money, not to send money to an unknown party. The only legitimate reason why a company requires money upfront is when making a purchase of physical goods, but even here make sure the business actually delivers by verifying other factors. Scams and fraudulent businesses adopt pressure tactics such as “Order / Join now to avail yourself of this discount” and “Hurry, stocks limited.” Such ploys that persuade users to act without applying much thought are sure signs of scam.
If something sounds too good to be true, it probably is. Stay clear of businesses that offer high income or wealth for part-time hours. There is no such thing as a free lunch, and the get-rich-quickly scheme is a myth and a sure scam. Most people blindly believe the printed or displayed word seldom take time and effort to perform even the most basic checks, which may in itself unearth scams. When in doubt, take a cautious approach by checking to see if the online business is a scam before making a decision. As the adage goes, "better safe than sorry."