The best of products falter without a strong marketing plan.
The marketing efforts of small handmade soap home business need to align with the business strategy. The home based manufacturer cannot expect to compete with the established soap brands on price, and as such need to position the product as a high margin low volume product, but still at close to market price.
Possible sales outlets for the handmade soaps include craft shows, flea markets, festivals, household shows, door-to-door sales through commission agents, mail order, internet sales through websites and affiliate marketing, and other ways, besides the traditional shop distribution channel. The marketing effort need to be structured and systematic to target customers who buy or show interest a second time, and designed to track the most successful sales channels.
Although factory made soap have drawn people away from using handmade soaps for their daily use, there is still a market for handmade soap. Smll handmade soap home business ranks amongst the more attractive small business from home ideas, but only if the home based entrepreneur pays due attention to the critical success factors.