Why Internet Marketing for Online Businesses Fails
When doing advertising, business Internet-marketing and engaging in activities that are ancillary, the risk of burnout is enormous. It takes time to develop a productive home based Internet marketing business. Trial and error are common. Outsourcing the website and auto-responder creation takes money; when doing it in-house, the learning curve may be time-consuming. It is tempting to finally discount an online business as a scam, merely because the money does not follow the initial setup quickly enough.
In short, a lack of determined stick-to-itiveness dooms fledgling affiliate marketing internet business programs to failure before they even have a chance to get off the ground.
A second reason that may explain the failure of so many a home based Internet marketing business is an inability to think outside the box. Marketing efforts encompass e-zines, article marketing, online newsletters, giveaways and contests, but even though there is precious little that is new within the field of marketing, it nonetheless needs to have the look and feel of something original.
A post on bNet(1) underscored this line of thought when it questioned the efficacy of doing business like everyone else, when it is the stand-out competitor that attracts attention. Moreover, big business marketing techniques do not translate into the realm of small business and the entrepreneur will do well to avoid this trap.
The third – and most damning – reason for failure is a lack of consistency. A home based Internet marketing business is affected by the day to day operations of the family; that being so, there still needs to be a reliable schedule for e-zine publication, creating an article marketing blitz and also seasonal changes to the marketing messages.