The Internet is an indispensable part of any marketing campaign, and the best part is that it is free if you know how to go about it.
A business website is of invaluable help to highlight your products and establish credibility for your home based boutique. Providing your email and website address to people you meet saves you from the task of explaining about your products in length or giving directions. E-commerce also brings in unexpected sales.
A website however covers only a part of the Internet campaign. An important part of Internet marketing is remaining active in various social networking sites, groups, and forums. Posing as an expert and providing valuable information enhances your reputation and attracts more users to your website and business.
Email newsletters are another exciting option for Internet marketing. It is easy to develop a database of emails from various sources such as friends, email forward list, Internet groups, directories of clubs and associations and the like. Sending out periodic newsletters highlighting your products and services is a great way to keep your potential customers updated. It is however important not to spam people, and for this reason, the email addresses should be collected from legitimate sources and the email body should have an “opt out" option top unsubscribe from future newsletters.
Setting up a e-bay account also lends credibility and visibility to the business, even if the business positions to sell mainly over the counter and not through the internet.