STEP 3: Marketing Plans
Whatever the approach of your home based handbag business, marketing is an inevitable step. No business can survive without “selling" something and you will need a sound marketing plan on how you plan to sell handbags before you start out.
The first sub-step in this process is to benchmark yourself vis-à-vis your competitors in aspects such a handbag design, quality, price, and other aspects.
The second sub-step is to devise a marketing strategy low on costs but still targeting the selected people effectively. The most successful approach would be to identify point of sales and target the marketing efforts towards each point of sale.
If you plan to sell handbags from your home, you will need to set up a display shelf in an accessible area so that buyers can select and buy your handbags. You will then need to take out advertisements in newspapers, distribute flyers in car parking lots and other public places, place notices at strategic locations such as clubs and supermarkets, and call up friends, relatives, and other acquaintances to make people aware that you are selling handbags from your home.
An alternative approach is to tie up with retail stores, boutiques, club fairs, garage sales and the like to sell your handbags on a commission basis. Other approaches include door to door selling, either on your own or by hiring part time workers on a commission basis for the same. An advanced marketing option is establishing your own website.