When you create a software product that has most every function any small business could need, you create a product that is overkill for very small businesses with few or no employees. These small businesses have a critical need for the accounting side of QuickBooks, but no need for the tracking and reporting side.
While determining the payroll taxes for a single employee can be a big burden on a small business owner, keeping track of just two employees is not. For that size of enterprise, it is just as easy to remember that Chuck was out sick on Tuesday as it is to setup and enter it not a system like QuickBooks. Similarly for a one-man startup with a single client, there is no need for all of the ability to track invoices and client contacts. In fact, having to set such things up might prove to be more trouble than it is worth.
This is where QuickBooks Simple Start comes in. Strictly limited to avoid cannibalizing sales of the more expensive QuickBooks Pro, QuickBooks Simple Start provides the basics of small business finance to enterprises that otherwise would not deem the investment and time in QuickBooks Pro to be necessary to run their business.
Essentially, QuickBooks Simple Start provides the ability to replace the spreadsheet or notebook that small businesses use to track sales and expenses, and to make necessary tax calculations and reports, and nothing more.
For example, QuickBooks Simple Start will calculate payroll taxes, but will not track employee time and billing. It will allow for sales and expenses to be entered, but only 20 total clients may be entered for generating invoices. It will track when checks are sent to pay bills, but will not download transactions from the bank (though they can be manually imported).
Who is it for? Small Businesses who don’t need help running their business, just help handling the finances and producing the right data for an accountant at tax time.