Poor time managers often focus on what seems urgent rather than what is important. Those tasks that do not seem important or urgent are best left alone. The tasks that are urgent and important will naturally take priority. However, tasks in this category are fewer than we might think. They may include communicating with your highest priority customers, dealing with crises in home or work life, and dealing with those important tasks that weren’t urgent but are now because you haven’t finished them in a timely fashion. Working all the time on urgent and important tasks is stressful and seems like crisis management. Some people claim that they enjoy the buzz of working in this way, others seem to like the sense of martyrdom and machismo of working at this level. In reality, few people do their best work in crisis management mode, and it is not good for anyone’s long term health.