http://www.brighthub.com/office/finance.aspxenhttp://www.brighthub.com/office/finance/articles/15816.aspxWed, 19 Aug 2009 17:43:44 GMTb133e95a-c263-4882-8f2a-b24547eff78e:15816johngThe most valuable asset a firm can own is a new idea. New ideas are the genesis for creating wealth and economic advantage over competitors. Imagine that an entrepreneur decides to start a roofing business. She looks in the phone book and notices that there are already over a hundred roofers competing in the market. In fact, the market is so satura...http://www.brighthub.com/office/finance/articles/15825.aspxWed, 19 Aug 2009 17:41:56 GMTb133e95a-c263-4882-8f2a-b24547eff78e:15825johngWhen an investor has the right but not the obligation to do something, that investor has an option. Options are valuable because they can never be worth less than zero dollars. When an investor has the right without any obligation to do something, the investor owns an option. Put simply, an option grants the owner the right to either do something o...