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<?xml-stylesheet type="text/xsl" href="http://www.brighthub.comhttp://www.brighthub.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Accounting &amp; Business Finance</title><link>http://www.brighthub.com/office/finance.aspx</link><description /><dc:language>en</dc:language><item><title>Understanding Net Present Value as a Measure of Future Cash   Flows</title><link>http://www.brighthub.com/office/finance/articles/17646.aspx</link><pubDate>Thu, 03 Sep 2009 14:16:07 GMT</pubDate><guid isPermaLink="false">b133e95a-c263-4882-8f2a-b24547eff78e:17646</guid><dc:creator>johng</dc:creator><description>The price of a security can be calculated by taking into account all future cash flows associated with the asset. The Net Present Value also takes into account the price of the asset. An investment that is expected to have a zero return is not a wise financial decision. With a return of zero, it would be better if the money were not invested at all...</description></item><item><title>Diversification in Capital Markets: Offsetting Risk</title><link>http://www.brighthub.com/office/finance/articles/16347.aspx</link><pubDate>Mon, 24 Aug 2009 15:05:33 GMT</pubDate><guid isPermaLink="false">b133e95a-c263-4882-8f2a-b24547eff78e:16347</guid><dc:creator>johng</dc:creator><description>The concept of diversification suggests that putting all of one&amp;#8217;s eggs in one&amp;#8217;s basket is a risky decision. Spreading investments over multiple, unrelated securities reduces the likelihood of a sudden, fatal outcome. One of the simplest concepts in finance theory is that of diversification. Diversification involves spreading a valuable ...</description></item><item><title>The Risk/Return Trade-Off Principle</title><link>http://www.brighthub.com/office/finance/articles/16345.aspx</link><pubDate>Fri, 21 Aug 2009 13:35:28 GMT</pubDate><guid isPermaLink="false">b133e95a-c263-4882-8f2a-b24547eff78e:16345</guid><dc:creator>johng</dc:creator><description>In almost all aspects of life, the largest risks have the largest payoffs. In competitive financial markets, this holds true almost universally. In life it is generally true that greater rewards are wrought through greater risk-taking. The principle of risk-return trade-off suggests that there is a strong positive relationship between the potential...</description></item></channel></rss>