Accounting & Business Financehttp://www.brighthub.com/office/finance.aspxenThe Value of New Business Ideashttp://www.brighthub.com/office/finance/articles/15816.aspxWed, 19 Aug 2009 17:43:44 GMTb133e95a-c263-4882-8f2a-b24547eff78e:15816johngThe most valuable asset a firm can own is a new idea. New ideas are the genesis for creating wealth and economic advantage over competitors. Imagine that an entrepreneur decides to start a roofing business. She looks in the phone book and notices that there are already over a hundred roofers competing in the market. In fact, the market is so satura...