Reebok is known for making athletic porducts for men, women and children. Through their vision statement, Reebook also wants to provide inspiration to all of their customers by saying that "we all have the potential to do great things" and "to help consumers, athletes and artists, partners and employees fulfill their true potential and reach heights they may have thought un-reachable." A good vision statement should try to make an impact or want to inspire others.
CVS, the retail pharmacy, offers all types of products including grocery, electronics and cleaning items. Their vision statement is short but to the point--"to improve the quality of human life." A powerful vision statement can be short as long as it reflects back to your products and services.
Cooper Tire and Rubber Company
Cooper Tire and Rubber Company is known for making tires including cars, trucks and motorcycles. Their vision statement says "creating superior value, for our customers, employees, partners and shareholders." Cooper Tire and Rubber Company wants to be known for "superior value" instead of only for its products.
Through these famous vision statements, we learn that inspiring customers, offering quality products and services and trying to improve the lives of others are important to these leading companies. As you develop a vision statement for your company, think about how you want others to see your business progress in the future.
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